
The election campaign of 2014 was the busiest election already registered on social networks. Only on Facebook, the social network with 89 million users in the country, more than 674 million interactions in the campaign period, according to the BBC Brazil. For the 2016 elections these numbers can even double and interfere even more at the time of voter decision.
For the general elections approaching, how are social media from Field councilors Greater than seek reelection? The In Focus researched and shows how parliamentarians are using social media, their interaction with the public and their influence on users.
FACEBOOK IS THE MOST USED
The most popular social network is also the most used by the field of parliamentary Major, Facebook. Of the 11 councilors who are candidates for the October elections, 8 have active pages on the face. Of that number, 7 use personal profiles, while only one makes use of the fan page in order to publicize their work in the City Council and the pre-campaign.
MOST iNFLUENTIAL
Councilman most influential in social media is the government leader Edvaldo Lima (SD). The parliamentarian who is the only one using fanpage and profile reaches the average of 137, 2 Tanned by publication. Edvaldo receives average of 17.2 Reviews and 5, 2 shares. He is the only one using advertising tools in their social networks.
Councilman Manuel Alvarenga (PR) is the second largest recipient interaction in their publications. On average, 67.2 Tanned, 4.6 1 comments and sharing. Soon after comes the councilman Luis Lima (PTdoB). Tanned are 64.8, 11, 8 comments and shares 0.4.
Fernando Miranda (PT) is placed fourth. The councilman publications have an average of 40.8 Tanned, 5.2 and 0.4 shares comments. Corridors Neto is close behind with 38.6 Tanned, 1.6 comments and 0, 4 shares.
Zé Pereira's seventh parliamentary. His tanned reach 22.2 Tanned, 0.4 comments and 0, 2 shares. Carlos Torres can average 20, 8 likes, 23 comments and 1 share.
Councilman Manim Pereira has inactive profile. John Maroca and Paiva not have pages on social media. Ribinha and Josenaide were not compete researcher because the executive.
CAN THE social networks INTERFERE IN VOTE?
The exhibition of voters to the candidates contents are in many of the defining cases. The new voters are most affected, since they are longer connected. In a statement the magazine Carta Capital online, Leonardo Avritzer sociologist at the Federal University of Minas Gerais, said that social networking is a key area when it comes to election.
"By 2010, social networks were, at best, only complementary campaigns, which were primarily focused on television. But now there is a campaign being carried out in social networks, which have become a key space."
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